About Challenger Pallet
Our Work
Challenger Pallet first contacted Smartly Done in 2014 with a need for web design, digital marketing, and content writing services. For over 10 years, we've consistently managed their online presence, delivering smart website design and captivating content.
Since 1969, Challenger Pallet has served as the leading pallet and supply manufacturer in the Intermountain West. Their three branches in Utah, Idaho, and Montana serve the western region with affordable, sustainable means of shipping and packaging.
Content Writing
As part of Challenger Pallet's effort to increase visibility and provide original content for their audience, our team of writers generates multiple monthly articles featured on their website.
Our content team collaborates with Challenger Pallet to create relevant, engaging material that appeals to their market and clientele. This boosts web traffic, SEO rankings, and topicality across the web.
Voice & Tone
Challenger Pallet is a leader in their industry, and their voice reflects earned confidence and pride in their products and services. As a predominantly B2B company, it is important that their tone resonates with high-level professionals and decision-makers. A family owned business for three generations, Challenger Pallet also values community and local connections. Our writers deliver content with this in mind, carefully crafting Challenger Pallet's online persona.
- Educational & Informational
- Professional tone
- "Small town, big feel"
- Straightforward and Confident
Infographic Print Material
Our graphic design team develops unique, personalized print and digital assets used throughout Challenger Pallet's marketing platforms. This "Lifecycle of a Wood Pallet" infographic received award-winning recognition in the 2022 Pallet Industry Awards, including a Top Performer award for excellence in conveying "its message about the product, services and industries served."
Device Optimization
Smartly Done utilizes our designers and programmers to optimize each website responsively across all modern devices, including custom screen sizes and dimensions.
Multimedia
Headshots
Media assets in the form of photography, videography, and post-editing work were required on multiple shoot dates to acquire photo and video libraries. We regularly use these assets for social media, blog posts, marketing materials, web design, and video advertisements.
Photography
When asked to travel to their Ogden, Utah, branch to capture photo and video work, the multimedia team packed up their equipment and drove down.
Videography
We featured b-roll video clips from multiple Challenger Pallet facilities as seen on their homepage. These create dynamic, explicit imagery any user can identify.
